I'M A CREATIVE BRAND CHEERLEADER WHO CONNECTS CULTURE AND AUDIENCES THROUGH INTUITIVE THINKING AND STRATEGICALLY OPTIMIZES BUSINESS GOALS WITH ENTHUSIASM TO BE RELEVANT TODAY AND IN FUTURE.
The brand Ze German was born from a nickname in London - purposely and thoughtfully rebranded in the heart of San Francisco.
Through this project, I learned, reflected, and grew not only professional, for example, by reading up on the theory of colors and fonts, but also, it led me to explore and showcase my creative process where creativity meats joy - a fun playground where anything is possible.
Identifying the problem.
Strategy in the making.
The big idea
Testing and Analysing.