I HELPED ENGAGE AND INSPIRE WEEDMAPS EXECUTIVES TO IMPLEMENT THE USE OF SOCIAL MEDIA INTO THEIR DAILY WORK AS ANOTHER FORM OF HUMANIZING AND SPREADING AWARENESS ABOUT THE BRAND AND IN THE CANNABIS INDUSTRY.

We created a playful strategy for a social media workshop and playbook to explain why and how social media can help engage with Weedmaps costumers and why monitoring data is essential to stay relevant today and in the future.

This project allowed me to meet the client at their HQ in Irvine, where I learned the cultural difference between LA and OC and realized that avocado toast tastes delicious everywhere I go.

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© 2020 by Vicky Stoelzel