I HAD THE OPPORTUNITY TO HELP MY OUTCAST TEAM SUPPORT WIEDEN + KENNEDY'S TURBOTAX SUPER BOWL AD THROUGH A SOCIAL MEDIA DANCE CHALLENGE: THE #W2STEP WAS BORN.

I helped research insights, brainstormed sweepstake strategies, audited influencers for a possible partnership, helped analyze and monitor the sweepstake entries across channels, shared it with the client and the team, and managed day to day administrative tasks to help set my team for a win. 

In the end, I watched my first Super Bowl, my dance skills made it on  Twitter , Merkel's 2020 digital bowl report praised our work, and the client was happy too.

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© 2020 by Vicky Stoelzel