MEDIUM

Social media strategy, Innovation

ABOUT THE PROJECT

Toasted Life is an entertainment-lifestyle and leisure brand that cultivates community and champions celebration through dynamic events and experiences for people of color.

THE INSIGHT

Being a person of color at a holiday party often means not being able to be who you really are. There are unspoken rules of 'professionalism' rooted in biased traditions that employees are pressured to subscribe to.

THE ASK

Our audience wants an experience that is representative of who they are. 

Use stories of heritage to foster a place of true inclusion for a diverse range of cultures. As we are. Bring the feeling of home to the Culture Ball by incorporating a variety of premium parties.