MEDIUM

Social media strategy, Innovation

ABOUT THE PROJECT

VR's early applications have primarily been for gaming, sports, and entertainment, attracting early adopters and high-profile media coverage. But only 10% of US internet users own a VR headset.

THE INSIGHT

Women are collectively leaving behind standards they didn’t set.

THE STRATEGY

Her Reality: On her terms.

Challenge women to identify for themselves what a ‘real’ gamer looks like and give women resources to express their limitless ideas in VR because VR makes reality limitless.