I TACKLED THE CHALLENGE OF REACHING WOMEN TO ADAPT TO VR AND BUILD POSITIVE SENTIMENT TOWARDS OCULUS QUEST INDEPENDENTLY FROM THE FACEBOOK BRAND.
As a lead strategist, I worked alongside art directors, copywriters, and video editors and created two independently from each other costumer journeys based on my qualitative and quantitative research.
Partnering with film, music, design schools to execute a VR experience.
Partnering with existing female game developer.
I learned not only a new research tool; the MRI but was also able to build target audiences based on Oculus Quest's research, and was enthusiastic about visiting the client at their Facebook HQ to try out their new Oculus Quest VR google.
Document a collaboration between a young female creative and a female industry professional executive a project in VR with help from Oculus production company.
Art with a purpose:
The goal is to have influential creative women collaborate on a VR experience that will defy current culture and will invite women to be leaders.
Use launchpad as a platform for creative exposure by partnering with the creative departments in colleges around the U.S. Create a program that will teach women in the film, music, tech, and art how to broaden their creative reality with VR.
My reality studio:
Oculus will partner with ‘Girls make Games’ to create a program to help foster the growth of women in the game design industry. This is a chance for women to own their games by being a part of the content they consume.
We will highlight the burgeoning developers through IGTV and stories. This will give program insights, the motivations for being part of the program, and what they want to see going forward in the industry.
As games are being made, students will be able to submit their creation into the Oculus app for review. Those who have reached the quality will then be highlighted in a spotlight section, only populated by women in the program.