I HAD THE CHANCE TO CREATE A DEEPER CUSTOMER BRAND LOYALTY FOR AUDI USA IN 2040 THAT TURNED INTO AN OUT OF A HOME PROJECT FOR AUDI'S FUTURE AUDIENCE.
I found out through qualitative and quantitative research that brand loyalty can start as early as age three, and the AudiBahn was born.
It was the first time collaborating outside the advertising world with UX designers, industrial designers, and interior architects. Still, our pitch won gold and was received by Audi's LA and Ingolstadt executives enthusiastically.
Design and submit your model through the AudiBahn app and search for the nearest Audi Showroom.
Watch life how your 3D Audi car gets printed and test drive your toy car on the Audibahn located inside every Audi Showroom.