MEDIUM

Social media strategy, Innovation

ABOUT THE PROJECT

To help create the ultimate April Fool’s Day prank, the Clio Awards has partnered with noted prank brand Burger King to challenge students to come up with the best idea, as part of the 60th annual Clio Awards competition.

THE INSIGHT

Millennials engage with a brand after watching a video on social media, then follow up by visiting the brand’s website and conduct further research on this particular brand.

THE STRATEGY

Burger King wants to build a brand experience for Millennials that directs traffic to the Burger King App by creating a fake PR stunt.

The idea is to do the ultimate April Fool’s prank with a fake information leak to emphasize Burger King’s Food Delivery App.