ABOUT THE PROJECT

Audi 2040 was a 15-week concept project sponsored and organized by Audi USA. Audi was looking for creative car concepts for urban areas in 2040. The project was a collaboration between ux designers, industrial designers, and interior architects.

THE INSIGHT

Studies show a correlation between play activities and later purchase patterns in the automotive category.

THE STRATEGY

We want to cultivate a market for the future car, Quatroplex.

The idea is to do the ultimate April Fool’s prank with a fake information leak to emphasize Burger King’s Food Delivery App.